July 22, 2016


We spotted Sofia in Spitalfields last week and loved her Scandanavian cool. Her outfit was made up of some key wardrobe staples including skinny jeans, breton stripes, leather biker jacket, black ankle boots and minimal slouchy bag. These pieces can be worn again and again, are versatile and have a great cost per wear. This is something that is important to BORN AT DAWN and will be key to many of the pieces in our collection.

We asked her a few questions about how her style…

How long did it take you to get ready this morning? 30 minutes.

Any tips for saving time? I had eyelash extensions a few weeks ago and as I don’t have to bother as much with my eyes now as they are already defined, it saves me some time.

Where do you get your style inspiration from? Pinterest, blogs and Instagram. I particularly like @hannastefansson, @hannelim and @elinkling on Instagram.

How would you describe your style? Simple and casual. I also like to be comfortable, so don’t really wear high heels.

Which piece in your wardrobe do you wear the most? My leather jacket.

What’s your top style tip? Good shoes can save an outfit.

Leave a comment

Comments will be approved before showing up.