About me

Lucy Knights, Founder, BORN AT DAWN

Our Founder: Lucy Knights

Hi! Thanks so much for visiting our website. If you are wondering who I am and why I set up BORN AT DAWN, here's a little bit about me...

I live in Walthamstow in North-East London with my husband, my two young daughters and my little Shih-Tzu dog.

I've spent 20 years in the retail business world, many of which were spent at Harrods, driving the sales and strategy of their womenswear and accessories business. I've worked with a diverse range of brands from luxury to high street, from Chanel and Gucci to All Saints and GAP and everything in-between.

I have a degree in business studies, have completed further training in coaching and developing others and am a mentor for "The Girls Network", a charity which inspires and empowers girls from the least advantaged communities. I love meditation which I do daily and am on a constant mission to learn more about marketing and psychology- two of my real passions. 

I also ran my own womenswear e-commerce website for a few years, which I set up singlehandedly selling accessible luxury European brands.

Early in 2020 I decided that I wanted to take everything I have learnt from the academic, corporate and entrepreneurial world and set up a consultancy to help founders rise above overwhelm by offering the type of flexible support I wish had been available to me when I ran my own business. 

We offer strategic consultancy sessions and ongoing flexible assistance with the running of your business. Click here to learn more about what we can offer you.