About me

Our Founder: Lucy Knights

Lucy Knights- Founder BORN AT DAWN


Hi! Thanks so much for visiting our website. If you are wondering who I am and why I set up BORN AT DAWN, here's a little bit about me...

I live in Walthamstow in North-East London with my husband, my two young daughters and my little Shih-Tzu dog- Poochie. 

I've spent 20 years in the retail business world, many of which were spent at Harrods, driving the sales and strategy of their womenswear and accessories business. I've worked with a diverse range of brands from luxury to high street, from Chanel and Gucci to All Saints and GAP and everything in-between.

I have a degree in business studies, have completed further training in coaching and developing others and am a mentor for "The Girls Network", a charity which inspires and empowers girls from the least advantaged communities. I love meditation which I do daily and am on a constant mission to learn more about marketing and psychology- two of my real passions. 

I also ran my own womenswear e-commerce website for a few years, which I set up singlehandedly selling accessible luxury European brands.

Early in 2020 I decided that I wanted to take everything I have learnt from the academic, corporate and entrepreneurial world and set up a consultancy to help founders rise above overwhelm by offering the type of flexible support I wish had been available to me when I ran my own business. 

We offer strategic consultancy sessions and ongoing flexible assistance with the running of your business. Click here to learn more about what we can offer you.