April 22, 2018


For this week’s #BORNATDAWNMUSE we are focusing on British model, activist and entrepreneur Leomie Anderson. She was born in 1993 in South London to mother Beverley, a bank worker and her father, a courier. 

Leomie was academic and creative and secured a university place, but her life changed after being scouted by Premier Models on her way home from school in Tooting. She began modelling aged 15 and appeared on reality show ‘The Model Agency’ in 2011, winning people over with her personality and striking beauty.

In 2012 she founded Cracked China Cup and was a prominent beauty and lifestyle vlogger. Her ascension in the modelling world was swift, becoming a runway favourite for brands such as Marc Jacobs, Topshop Unique and Loewe and featuring in magazines including i-D. Leomie walked the Victoria’s Secret Fashion Show catwalk for 3 years running and is a Fenty Beauty model. 

Her contemporary style is a blend of masculine and feminine shapes, heavily influenced by the ‘90s. Leomie is a vintage high fashion and handbag enthusiast and favours tailored menswear, tracksuits and trainers. Her aesthetic is playful but confident and always dazzling.

She is part of a new generation of activist models. In 2016 Leomie founded LAPP; a clothing line and blog that empowers women and promotes confidence, positivity and unity. She has been vocal about racism and the lack of diversity in the fashion industry and in 2017 joined TEDx Peckham’s ‘Behind The Lens Of The Modelling Industry’ as a guest speaker. 

Leomie, 24, is currently based in New York but often declares her love for London. In April 2018, she joined a group of other notable signatories in an open letter to Twitter’s CEO, demanding action against trolls who regularly belittle, shame, intimidate and harass women. Her recent collaboration with ASOS and SOKO Kenya's ‘Made in Kenya’ line is committed to giving back to the community it is inspired by. 

Leonie is a model with a purpose and uses her talent, brand and popularity to make a positive change. She is quoted as saying ‘I never want people to second guess my capabilities just because I am a woman’. Smart, forthright and gorgeous; she makes us proud to be British. 

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