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HELPING FOUNDERS RISE ABOVE OVERWHELM TO CREATE A CLEAR STRATEGY FOR SUCCESS.
WE OFFER FLEXIBLE SUPPORT WITH STRATEGY, SOCIAL MEDIA, SHOPIFY, PLANNING, PROJECTS, LAUNCHES & CUSTOMER SERVICE.
This week’s BORN AT DAWN MUSE is award-winning British model and activist, Adwoa Aboah.
She was born in London in 1992 to Charles Aboah, owner of a location-scouting company for editorials and campaigns and Camilla Lowther the founder of CLM, a prestigious fashion management agency.
Signed to modelling agency Storm Model Management at the age of 18, Adwoa has walked in shows for Chanel and Fendi and starred in global campaigns for fashion’s biggest names including Marc Jacobs and Calvin Klein.
Major career milestones to date include gracing the cover of Vogue Italia in 2015 in a breathtaking capture by Tim Walker and being part of the model lineup for American Vogue in March 2017 that was celebrated for democratising fashion. However, it was her elegant cover for December 2017’s British Vogue, Edward Enninful’s first, and winning the Fashion Awards 2017 Model of the Year accolade that, arguably, cemented her status as woman-of-the-moment.
Adwoa has a striking look with her beauty and flawless, freckled skin and an eclectic and unique personal style. She experiments and wears statement outfits at events and her off-duty look is includes leather trousers, trainers and tailored jackets.
Outside of modelling, she is an activist for mental health issues. She attempted to take her own life in October 2015 and has been searingly open about her battles with depression and addiction. She set up online community Gurls Talk to educate, inform and provide a safe space for women across the UK. The movement encourages women to talk about mental health, addiction, sexuality and body image without judgement or stigma.
Talking to VOGUE she defined being black and British in 2017 as “one hundred per cent empowering and fabulous. I love being a mixed-race woman in 2017”. Strikingly beautiful, influential and smart, Adwoa is leading the charge of model-activists and is a powerful voice for her generation.
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