January 17, 2017


Our #BORNATDAWNFOCUS this week is on Johanna Rossi from Raising Women. Johanna founded RAISING WOMEN after experiencing feelings of loneliness in early motherhood. 

When she started talking to other women, it became clear she was not the only one that felt that way and many of them were on their own journey of self-discovery. So she set out to connect with other mums on a mission who have created heart centred businesses, interviewing and sharing their stories on the RAISING WOMEN podcast. 

We asked Johanna a few questions about her life… 

Why did you decide to start Raising Women?

When I set out on my journey of self discovery it was very important to me that I set out on a path that led me to doing work that was meaningful and brought value to other people’s lives, as well as being aligned with where I was at. As I progressed in my work as a Holistic Health Coach it became clear to me who my ‘target client’ was and I then started to explore ways that I could bring value and support. My own early experience of motherhood had been very lonely and it became apparent to me very quickly that I was not the only one that felt this way, so I started to explore ways in which I could help alleviate these isolating feelings. One if the best ways to feel less alone is by hearing the story of another person who is going though the same things as you and so the idea of story sharing and the podcast was born. I believe that when we share our story we are able to make true connections with others because we will always find someone who relates or is inspired by what we are going through or have been through, the stories are authentic and so will always provoke an authentic reaction. 

I've set about to connect with as many mums on a mission that I can by interviewing women on my podcast, who have created heart centered businesses, that they wouldn't have necessarily created had they not become a mother. The businesses always have a deeper meaning, the mums have a mission! I find out how their life changed once they became a mother and the steps they took to raise their woman. I'm then spreading their unique, inspiring and uplifting stories with other mums who are on the same path and I'm seeing true connections and therefore a support network building day by day. The mums I interview also write a written version of their story which followers can then read on the website.

I am also a certified integrative health coach and support mums who are at the beginning of this process or struggling to raise their business as well as their family. 

I also wanted a business that gave back and I have developed a range of T-Shirts called the #raisingwomencharitee 5 euros from every woman's Tee and 3 euros from every girl's Tee is donated to Care International UK who help support women and girls living in poverty to fulfil their potential and gain an education.

I've always been very open about the fact that I'm very much in the process with all the other mums, finding my way and Raising Women was born from this process, I set out to live an intentional life around 5 years ago and by feeling my way and using my instinct I've studied, experienced, stepped outside my comfort zone time and time again and learnt a lot about myself and about life. 

Raising Women was also born out of many mistakes and 'wrong turns'. Simultaneously along side my studies to be a holistic health coach I built a business called Live A Nourishing Life, it was more food centered, I coached people on food and lifestyle choices and ran a local organic vegetable delivery service. To cut a long story short, there was a lot about this business that clicked and a lot that just didn't, but only but creating this business and running with it would I have found out. I was very ruthless and let go of a lot of what I had built, rebranded and Raising Women was born.

It is really important to know that you won't get to THAT place straight away and the women that you see on social media that have seemingly made it very easily haven't. They have also been through this process and worked very hard. This process has made me very humble and grateful for when things don't go so well because I have more faith in knowing that it wasn't meant for me.

Describe yourself in 3 words. 

Complicated - Creative - Caring

What makes you happy?

Having ‘less’, so I can spend time with the people I love, doing the things I love. There is great freedom in having ‘less’ in your life!

Who and what inspires you?

Women who know and own their creativity and know how to share it without making life complicated. 

How do you personally define success?

By freedom, for me success is being able to feel ‘free’ in the work that we do.

You are obviously very busy, how do you cope and manage to juggle it all?

I keep my ‘all’ very small. This journey has been about decluttering my life, simplifying and stripping back so that I CAN do it all!

What's the best piece of advice you've been given?

“Do your best”. So simple, yet for a TYPE A, Aries and perfectionist, who puts everything into everything my ‘best’ will never seem ‘enough’.

What's been your biggest lesson?

I’ve learned that when you are feeling lost in motherhood and finding it hard to make decisions, choose the answer that will bring you closer to being the person you want your children to look up to and to creating the life that you want to give them. 

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