March 06, 2017


This week our #BORNATDAWNFOCUS is on Alex Fullerton, Fashion Director at Stylist Magazine. Not only is she a mother and is super talented and successful in her career, she also has the best insta-feed of amazing shoes. 

We spoke to her about her life...

Describe yourself in 3 words. 

Driven, creative and decisive 

What makes you happy?

When my daughter falls asleep on me. It's magic.

What inspires you?

Everything from what Iron Maiden fans wore in the Eighties to the patterns made by rain on pavements and snippets of overheard conversations. There is inspiration far beyond a catwalk collection or pages of a magazine if you look and listen.

How do you personally define success?

Having contentment within. 

Tell us about your career journey to Fashion Director at Stylist Magazine.

I started doing work experience in PR while still at school then at college began to intern at magazines, including Arena, and write for music titles including Q and Melody Maker. I began assisting some great freelance stylists, dropped out of my fashion degree and got a junior assistant job at Glamour where I stayed for 2 1/2 years before starting up as a freelance stylist in my own right. I then worked on and off between full time roles at Eve, Wedding and Happy and freelancing for thelondonpaper, Telegraph Magazine, Grazia, Glamour Russia, Nylon Japan and Lula and styling for Stella McCartney and M&S before starting to contribute to Stylist in 2010. The previous part-time fashion director left and I made it very clear I wanted the job! Five months of hardcore interviews later, I was offered the job (in September 2010) and have been there ever since.

You are obviously very busy, how do you cope and manage to juggle it all?

After being in the industry for over 16 years I've learned the best methods to keep organised through experience but I couldn't do my job and be a working mother without the support of my husband and my own mum.

What’s been your biggest lesson?

Don't get hung up on climbing the career ladder too young. In my early twenties it was the be all and end all but looking back I wish I had enjoyed my current job more without constantly thinking of the next step!

What’s the best piece of advice you have ever been given?

I saved a headline from Glamour onto my pin board about a decade ago, it said 'Make your own luck' So true!

Photo: Phill Taylor

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